Follow us


A fashion show at Mètiers d’Art: Chanel celebrates the opening of the 19 M center with a collection

Autumn winter fashion show

To celebrate the opening of its new center of crafts and tailoring, Chanel surprises with a themed autumn / winter collection.

Not a simple celebratory fashion show, but a collection that tells and celebrates the beauty of craftsmanship and tailoring , touches that make even a maison like Chanel unique, which on the occasion of the opening of its new 19M center creates an exemplary collection. The result is a decidedly unexpected fall / winter 2021 collection, from which to pick up some fashion trends launched here and there and review some that had escaped us.

Chanel: the fall / winter 2021 fashion show dedicated to the Métiers d’Art in honor of the 19M center

Is it possible to describe and celebrate an event with the language of fashion? Chanel could only make possible what would appear to us as a mission impossible , creating a modernist fall / winter 2021 collection, which in addition to celebrating a new chapter of the maison, also gives us some ideas for our winter wardrobe directly from the Le19M show.

View this post on Instagram

A post shared by CHANEL (@chanelofficial)

With this in mind, the creative director Chanel Virginie Viard , decided to amaze everyone with a jacket with pockets that depicted by imitating the exterior of the 19 M center, designed by architect Rudy Ricciotti who chose white steel strips as a predominant decorative element. to recall the thread, the key and primordial element of the birth of a garment. But there is also space for clothes that are created with the intention of enhancing the qualities of the maison housed within the center, as many as 600 between artisans and talents.

Among the trends to steal the cardigans, trousers and coats in aubergine, plum and purple , and the Byzantine-style jewelry, bjoux inspo also in view of the New Year, but also the great return of pewter and gold brooches in the shape of the head of lion, to be combined with mini spherical bags and maxi bracelets . Tweed, a must, is presented on revisited suits and embellished with metallic threads.

Centro 19 M: forge and headquarters of workers serving the Coco brand

Inaugurated in October, the 19 M center is a five-storey triangular building built in the north-east of Paris, at the Aubervilles Gate, which gathers Chanel’s artisan houses inside, gathering the best of French workers: lace companies, producers of feathers, but also of footwear and glove fabrics. A melting pot of companies specialized in luxury pret a porter , which for Virginie Viard is a real fashion edition dream machine, and which she wanted to tell in a more urban context with a special fashion show.

“We wanted to showcase the skills of the big brands on the 19 M, but with a more urban touch. I love this place. I love coming here regularly. It’s a bit like visiting friends in college, like going to college, ” explained creative director Chanel.

Riproduzione riservata © - WT

Most read