Accessories will be the main fashion products of Black Friday 2021.
Imported to Italy as Halloween, Black Friday is one of the most anticipated moments of November and one of the Fridays in the United States the day after Thanksgiving, to be dedicated to online shopping and in physical stores . Over time for brands and stores this appointment in a real strategy, an opportunity to reward the customers of all time but also to acquire new ones thanks to promotions and exclusive offers, which are often released even in advance: a sort of advance or slow Black Friday, slogans that we have already seen floating around online. Naturally, the strategy also includes the selection of products to be discounted, to be considered also on the basis of the trends that have been confirmed over time.
Black Friday 2021: purchase forecasts based on last year
Now to say only Black Friday seems almost an understatement if we consider the promotions in advance that have contributed to the more correct definition of Black Week , to which we could even add an s to the plural, without forgetting that finished on Friday and the weekend, there is the Cyber Monday , which despite being dedicated only to technology, for some years has also become the prerogative of fashion retail at least online. The shopping appointments on the November agenda are therefore really different, and for many consumers they have become the perfect opportunity to think about Christmas gifts in advance.
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In fact, according to an analysis conducted by Stileo.it , the largest aggregator site for fashion products in Italy, not only online purchases have significantly increased following the pandemic in 2020 , but users who are increasingly attentive to these promotional days have often seized the opportunity to buy products to give for Christmas, so you can select something prestigious and expensive at a friendly price. In the past year, among the most purchased products there were women’s jumpsuits, winter shoes, men’s ankle boots, bags, wallets and backpacks.
What will we buy more this year during Black Week?
In view of the return of leather to the catwalk and also in consideration of the products currently most in demand, again according to Stileo.it, purchases will focus more on accessories such as bags and wallets , alongside jackets in clothing. Products that in fact are also those on which the focus is mostly on even Christmas gifts.
In addition to the type of fashion products that will tempt the most, brands deserve a separate chapter, because even in that case, based on last year’s statistics, it was possible to identify who managed to offer the most attractive promotions. In fact, the most sought-after offers were those Guess, Armani and Liu J o, and it cannot be excluded that the triptych may be replicated again this year.
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