Foot Locker Cozi like never before: the launch of the first US private label is female

Sporty, accessible and comfy garments: Foot Locker launches Cozi, its first women’s clothing brand.

One of the largest US distributors of sporting goods, has taken a huge step: creating a clothing line for the first time, which takes the name of Cozi . Foot Locker thus decides to debut on the market as a brand, offering a collection that is the perfect synthesis in its garments of a trend that is now recognized as pure style: comfy . Because feeling comfortable, free to wear the garments that best represent us beyond contexts and style, is pure expression of the fashion concept that everyone dreams for themselves, combining taste, practicality and fun.

Foot Locker: Cozi is the first female line of the American giant that recognizes casual as a lifestyle

There are several personalities with whom Foot Locker has collaborated for a launch as important as that of the Cozi line: Sy’rai Smith, daughter of the famous singer Brandy, testimonial of the collection, Briana King,, skateborder and activist, the influencer Ilianna Ayala Garcia , photographer Christina Paik and dancer and video producer Hannah O’Flynn.

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The goal is to show how this casual sports line is highly versatile, showing how casual does not necessarily mean relaxation: “Today, casual clothing is no longer just for relaxing. We want to offer a women’s clothing line that is comfortable, affordable and stylish, ” explained Foot Locker’s vice president of marketing, Kirta Carroll.

“The launch of Cozi allows women to feel confident in garments that easily match each other and match their style and personality “ , the vice president pointed out, confirming the need to look at this line as a collection to wear for every day and that it is not intended as homewear .

Where to buy Cozi, how much it costs and which items make up the collection

Cozi is only available in Foot Locker and Champs Sports stores, as well as online of course. The price is very affordable, in fact it is one of the strengths of this brand made by Foot Locker: a Hoodie and perfect fit crew sweatshirt costs about 44.99 euros , the high-waisted jogger version trousers and the fleece short respectively cost 39. , 99 euros and 29.99 euros.

The nuances are antique pink, white, black and bronze, basic and very versatile colors , which allow us to combine these garments even with jeans, leggings or casual trousers. You can mix the garments with each other or mix them with those you already have, following the trends but with a personal touch: the line is in fact designed for women who love quality basic garments at an affordable price and who make comfortable and sporty clothing one lifestyle.

Cover photo source: https://www.footlocker.it/it/product/cozi-pullover-hoodie-donna-hoodies/317784464331.html