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From “Return to Tiffany” to “Return to Supreme”: how the partnership between the two brands was born


Heart necklace

Tiffany, the most chic and elegant brand meets Supreme’s slam style: an iconic and casual chic collection is born.

Who would have thought that the most desired luxury jewelry brand ever, historical par excellence, like Tiffany, would have found a communion of style with Supreme, a successful brand born as a skater clothing brand. Yet having said that, both brands have announced this exclusive partnership on their profiles, which has given life to a limited collection, designed to make Tiffany & Co. creations accessible even to those who have always dreamed of those iconic jewels but cannot afford them.

Tiffany x Supreme: a precious collection but with a sporty appeal

The meeting between the brands underlines Tiffany’s strategy, which, after the acquisition by LVMH, is increasingly aimed at making people talk about by inaugurating new and trendy projects not only with celebrities but also with contemporary brands, giving life to a decidedly new brand image. Going through Supreme was almost a must, creating a collection that highlights the possible and secret link that has always existed between streetwear culture and luxury jewelry . Supreme is not new to collaborations with high brands, if we already consider those with Louis Vuitton, Emilio Pucci and Jean Paul Gaultier.

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The line made of sterling silver is inspired by the iconic design of a Tiffany & Co. collection that dates back to the 1960s, the Return to Tiffany , which becomes Return to Supreme , which includes jewelry and accessories. The first piece of the collection presented on Supreme’s social networks and which formalized the collaboration between the two brands was the freshwater cultured pearl necklace with silver label. Combined with a simple white t-shirt, the accessory shows the versatility and sporty-chic allure that characterizes this collection, designed for everyone.

The pieces of the Return to Supreme collection: what they are, where to buy it and how much it costs

In addition to the already iconic pearl necklace, the collection also consists of a bracelet consisting of stars, a set of heart-shaped earrings and two key rings, one with a tag and another with a key-shaped pendant, with inside a blade. Also particular is the Box Logo t-shirt that replaces the iconic red with the iconic Blue Tiffany.

Officially released on 11 November, prices start at 58 euros for the t-shirt, 340 euros for earrings and a simple keychain, 500 euros for the keychain with the blade, 480 euros for the bracelet and a silver necklace. The highest price is 1350 euros for the pearl necklace. Where to buy this sporty-chic collection? At the moment it cannot be purchased online, but it is necessary to go to the official Tiffany & Co and Supreme stores, both in Milan in Italy.


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