Skims, Kim Kardashian’s loungewear and underwear brand launches its new cotton collection.
Neutral colors, essential lines designed to adapt to everyone thanks to a modeling fit: Kim Kardashian and her shapewear- proof underwear and loungewear line Skims is back, with a new essential and cotton collection. The strength of her brand is not only the constant attention to creating an inclusive underwear that is worn like a second skin, but also the marketing choices, of which Kardashian is a true queen.
This time to tell a simple line in cotton jersey, the most classic of her collection, she has chosen two testimonials very close to her: Megan Fox and Kourtney Kardashian, Kim’s older sister, who posed on Instagram for a campaign that wants to enhance the natural beauty of these new cotton models.
Skims, the modeling underwear is also in cotton: the viral launch campaign on social media
The choice of Megan Fox and Kourtney Kardashian was not accidental: the two have in fact recently been the center of attention first for their hot feeds on Instagram and then for attending the MTV Video Music Awards together with their new partners. More friends than ever, Kim decided to take advantage of the moment to make them testimonial of her brand together, in a series of viral photos : in fact, the two are wearing the cotton underwear of the new collection, in sensual poses photographed by Donna Trope.
Cotton has never been so beautiful , we read in one of the posts presenting the cotton collection, of which we want to enhance all the natural beauty, ready to adapt to the body of each. In fact, Kardashian has always made famous and not famous women testimonials of her brand, girls and women of all ages, precisely to tell the need for clothing and underwear to model themselves on the body of women and not vice versa.
Thong, culottes, triangle and balconette bras, sweaters, sporty and sexy underwear suits, shaping bustiers : the cotton collection in soft colors like pink and brown, but also basic ones like black and white, revisits those in a modern key. pieces that we have long defined as grandmother’s , reminding us that underwear can be both sexy and comfortable.
Where to buy the new cotton underwear collection of the Kim Kardashian brand
The launch of the collection, together with the official campaign on Instagram, was online: it is therefore possible to already buy the pieces of this new cotton line that has been put on sale in all the components of the line, available on the official website of the brand .
As for prices, also given the great attention that there is to guarantee a quality, modeling and comfortable product, prices start at 38 euros for a sculpting bra or bralette , a model worn in black by Megan Fox in one of the campaign photo, which can be combined with a core control thong , a modeling high-waisted thong at a price of 41 euros.
Photo source: https://skims.com/products/cotton-jersey-triangle-bralette-bone
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