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Voce Viva, the new fragrance by Valentino: Lady Gaga is the voice and face for the maison

Lady Gaga

Wrapped in a sensual red Valentino dress, Lady Gaga interprets and announces the maison’s new perfume to Voce Viva.

For several months it will have happened to everyone online and by zapping on TV to find themselves in front of a sort of teaser that on the notes of Lady Gaga, also protagonist in the face, announced the new fragrance by Valentino. Now this teaser has become a commercial, complete with a chorus, which officially presents Voce Viva , the new perfume signed by the maison .

As with the latest campaigns and fashion shows, Voce Viva also establishes a strong link between the historicity of the maison, the red Valentino, and the new contemporary appeal of which Lady Gaga is the key interpreter: the Voce Viva is that of the singer, of the new chapter of the fashion house entrusted to the creative direction of Piccioli and of course that of the fragrance that starts from the original but is reinterpreted according to the diktat Color, Cool, Couture .

Voce Viva: the dress and the essence of the new intense fragrance

The essence of Valentino’s new Voce Viva , more intense than the previous one, was entrusted to perfumers Honorine Blanc and Amandine Clerc Marie, who thought of a citrus and fresh trail of bergamot , combined with Italian mandarin, slightly spicy and revived by a green pear accord.

Do not miss the bouquet of white flowers , this time combined with Jasmine Sambac , orange blossom and a Gardenia accord: a floral and fruity mix that marries a musk accord, strengthened by the enveloping, soft and sensual presence of Madagascar vanilla and the wood of Texan Cedar . An ode to Valentino’s multifaceted femininity , bold and modern in its personality, always looking for a new perspective, the same one that is linked to the birth of this perfume.

A concept that is also reflected in the bottle: square, carved on the sides, a glass block that reflects the light that passes through the color of the fragrance, bringing out a luminous V. The maison’s symbolic red on the sides of the golden cap, also embellished by the unmistakable rock stud details, is reinterpreted with a burgundy pin, which gives the packaging a more sensual nuance.

How much does the new Valentino perfume cost and where to buy it

The new Voce Viva perfume by Valentino is available online on the maison’s website at a price of 130 euros in the 100 ml format. The 50 ml format is also available at the price of 95 euros and the 30 ml format at the price of 65 euros, while in the more intense version the formats available are 30 ml at the price of 75 euros and 100 ml at the price of 140 euros. . Also available in physical stores and perfumeries such as Sephora , where you can also find discounts.

If this fragrance has particularly conquered you, Voce Viva also includes a hair perfume, body cream, handbag perfume and other products available both online and in stores.

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