Are you neglecting your smile? Discover why Italians are overlooking oral care despite its importance

Despite the importance of a smile in personal appearance, many Italians allocate minimal financial resources for its care, highlighting a disconnect between perception and action.

In Italy, a smile is often regarded as the most critical aspect of a person’s image, yet many are reluctant to invest substantially in its care. A recent survey by YouGov for Curasept reveals that while Italians view a healthy smile as a key component of their personal image, financial commitment to oral health remains limited. This article delves into the findings of the survey, examining the value Italians place on their smiles, the economic and motivational barriers to adequate oral care, and the broader implications of neglecting dental health.

The perceived importance of a smile versus actual financial investment

The survey indicates that 63% of Italians consider their smile as the most important feature of their personal appearance, surpassing hair (58%) and eyes (49%). However, more than one-third (35%) are willing to spend only up to 200 euros annually on maintaining their oral health—a figure insufficient even for basic dental hygiene services. Dr. Matteo Basso, an odontoiatrist and professor at the University of Milan, highlights that such a budget is inadequate for biannual professional dental cleanings, let alone daily oral hygiene products or cosmetic treatments like teeth whitening. A realistic annual expenditure for maintaining a healthy and attractive smile should be around 400-500 euros, according to Dr. Basso.

The economic and motivational barriers to oral care

The gap between the perceived importance of a smile and the willingness to invest in its care is most pronounced among younger generations, with 24% of Gen Z reporting uncertainty about the appropriate expenditure for oral health or unwillingness to allocate any budget. The high cost of living and competing financial priorities often push dental care down the list. Dr. Basso notes that although many individuals value oral health, financial constraints and other life choices, such as purchasing a car or going on vacation, often take precedence over dental care.

The consequences of neglecting preventive dental care

Foregoing preventive dental care to save money in the short term often leads to higher costs in the long run. Restituta Castellaccio, Head of Research, Innovation, and Quality at Curasept, warns that limiting dental visits to emergencies rather than regular check-ups can result in more severe and costly dental issues. Over 23 million Italians experience oral health problems, such as cavities, gingivitis, and periodontitis, which can become chronic and require expensive treatments. Castellaccio emphasizes that the financial burden of neglected oral health impacts not only individual patients but also the broader healthcare system.

The overlooked connection between oral health and overall well-being

A significant factor contributing to inadequate oral care is the lack of awareness about its impact on general health. Nearly half of Italians (49%) are unaware that oral bacteria can spread through the body and cause systemic diseases. Furthermore, 54% do not recognize xerostomia (dry mouth) as a genuine medical condition. The survey also reveals a considerable knowledge gap among Gen Z compared to older age groups. Castellaccio asserts that oral health education should extend beyond dental offices to pharmacists and public information channels, emphasizing Curasept’s commitment to promoting preventive care and healthy habits.

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