Discover the secret to achieving 2025’s must-have ‘butter skin’ look

The evolution of beauty trends: Exploring the rise of the butter skin phenomenon and how it redefines natural glow through skincare and makeup.

In recent years, beauty trends have continued to evolve, bringing forward innovative concepts that capture the imagination of beauty enthusiasts worldwide. The latest sensation is the “butter skin” trend, which follows the popularity of the “glass skin” look. Unlike many other trends originating from South Korea, butter skin has its roots in Sweden, thanks to model Aisha Potter. She unveiled this new beauty phenomenon through an Instagram video demonstrating makeup techniques that blend seamlessly into the skin, akin to butter. Achieving butter skin involves more than just makeup; it emphasizes a skincare routine centered around hydration to create a soft, velvety, and luminous complexion.

Understanding the essence of butter skin

Butter skin is characterized by a soft, smooth, and radiant complexion that appears almost effortless. The idea is to achieve a natural glow that looks like it comes from within. This trend emphasizes minimalistic makeup applications that enhance the skin’s natural beauty rather than covering it up. The key to butter skin is a well-hydrated base, which requires incorporating specific skincare products into your routine.

The role of skincare in achieving butter skin

To obtain the butter skin look, skincare plays a crucial role. The focus is on using ingredients that provide deep hydration and strengthen the skin’s barrier. Active ingredients such as hyaluronic acid, ceramides, peptides, plant-based butters, and ectoine are highly recommended. Products like Byoma’s Moisturizing Rich Cream, featuring tri-ceramides and bakuchiol, offer a rich texture that absorbs quickly without leaving greasy residues. Similarly, The Inkey List’s Ectoin Hydro-Barrier Serum combines ectoine and hyaluronic acid to reinforce the skin’s barrier within minutes, setting a perfect foundation for the butter skin effect.

Choosing the right foundation for a natural glow

When it comes to the complexion, selecting the right foundation is essential. The goal is to use low-coverage textures that allow the skin’s natural luminosity to shine through while subtly blurring imperfections. Creamy stick foundations, which glide smoothly over the skin, are ideal for achieving this look. Notable options include Ilia’s Skin Rewind Complexion and Dior Forever Skin Perfect, both of which have gained popularity on social media platforms like TikTok. Gucci’s Cushion de Beauté and Nars’ Light Reflecting Foundation are also excellent choices that enhance the skin’s radiance without concealing it.

Enhancing the cheeks with subtle blush

For cheeks, a subtle approach is key. Cream blushes that can be blended with either a brush or fingertips provide a lightweight, natural finish. Charlotte Tilbury’s Beautiful Skin Island Glow Lip & Cheek, particularly in the shade “Paradise Pink Glow,” is recommended for a fresh appearance. For those seeking innovation, Makeup by Mario’s Soft Pop Plumping Blush Veil and Natasha Denona’s “cloud effect” cream blush duo offer vibrant colors and easy application. Kiko Milano’s Dreamphoria collection even introduces a unique blue blush stick that adjusts to the skin’s pH for a customized hue.

Completing the look with nude lips

To perfect the butter skin look, the lips should be kept nude with matte pigments. Recommended products include Bobbi Brown’s Luxe Matte Lipstick in “Downtown,” Lancôme’s Absolu Rouge Intimatte, and Pat McGrath Labs’ Dramatique Mega Lip Pencil. These choices ensure a polished, natural appearance that complements the butter skin trend seamlessly.

The butter skin trend is rapidly gaining traction, celebrated for its simplicity and the luminous effect it imparts on the face. By prioritizing proper skincare and selecting specific products, individuals can achieve a fresh, natural look suitable for any occasion.

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