Discover the secret weapon for flawless makeup: why setting spray is a game-changer in 2025!

The evolution of makeup sprays: Why setting sprays have become the preferred choice over traditional fixing sprays by 2025.

In recent years, the landscape of makeup products has evolved significantly, particularly concerning face sprays. By 2025, setting sprays have taken center stage, surpassing the traditional fixing sprays. While fixing sprays primarily created a protective barrier on the skin, setting sprays not only secure the makeup but also enhance the skin with beneficial properties due to increasingly natural and advanced formulations. This article explores the reasons behind the growing popularity of setting sprays, their benefits over fixing sprays, and how they have integrated skin care elements into makeup routines.

The dual benefits of setting sprays

Setting sprays offer long-lasting makeup durability, extending wear for up to 16 hours, but their advantages go beyond mere longevity. One of the significant improvements over traditional fixing sprays is their ability to enhance skin texture. Setting sprays eliminate excess powder, creating a smooth and blended base. Professional makeup artists, such as Claudio Ciccolella from Sephora’s ProTeam, consider setting sprays indispensable for achieving long-lasting looks. Ciccolella emphasizes the synergy between powder and setting spray for a natural finish, even for glowing makeup bases.

Skin-friendly formulations

The composition of setting sprays marks a crucial difference from fixing sprays. Setting sprays are free from alcohol, oils, and fragrances and incorporate skincare ingredients. For instance, Huda Kattan’s formula includes rice starch for an even skin tone and pore reduction, mineral clay for a matte effect, and five types of hyaluronic acid for hydration. Similarly, Rihanna’s Fenty Beauty line offers a setting spray enriched with antioxidant-rich wild thyme extracts. On the other hand, fixing sprays like those from Elf contain ingredients like aloe, hyaluronic acid, and squalane. The beauty industry is increasingly investing in clean beauty and skinification, merging makeup with skincare.

Environmental protection benefits

Another advantage of setting sprays is their ability to protect the skin from pollution and external agents. These sprays combine makeup and skincare functions, often containing extracts that enhance the skin’s barrier, safeguarding it from blue light and pollution damage. The technology behind these products relies on film-forming polymers that create a light, invisible film on the skin, acting as a physical barrier against pollutants and smog, maintaining a healthy and radiant appearance.

Application techniques for optimal results

Applying setting spray is simple and quick: just spray the product about 20 cm from the face after completing makeup. The result is a perfected, even base with a subtle glow, without a powdery effect. To enhance the luminous touch, it is advisable to apply a layer of powder on the outer contours of the face and the T-zone, creating a delicate contrast of light on the cheeks and cheekbones. Makeup artists recommend using three tools in sequence for maximum duration: powder, setting spray, and fixing spray, especially for special events where makeup must remain flawless for many hours.

Top setting spray products of 2025

By 2025, several brands offer high-quality setting sprays. Some of the most appreciated include:

• Hangover 3-in-1 Setting Spray by Too Faced (€39, at Sephora), which acts as both a primer and setting spray with a coconut water-scented formula.
• Easy Bake Setting Spray by Huda Beauty (from €17, at Sephora), a mist version of the iconic Easy Bake Loose Baking & Setting Powder.
• The Pore-fessional Super Setter by Benefit (€41, at Sephora), which guarantees hold for up to 16 hours and visibly reduces pore appearance.
• Power Grip Dewy Setting Spray by e.l.f. Cosmetics (€12, at Douglas), with a bi-phase formula that hydrates and refreshes.
• You Mist Makeup-Extending Setting Spray by Fenty Beauty (€29.90, at Sephora), featuring advanced technology for effective protection against environmental stressors.

These products represent just a fraction of the innovations in the setting spray sector, a continually growing and improving field.

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