How to promote a wellness center

Having your own business project and starting a business is a dream of many and some succeed.

However, beyond the service offered to its customers, which must always be of high quality, the difference between success and failure lies in marketing .

Without advertising it is impossible to prosper, but entrepreneurs often find it difficult to invest large sums in sponsorships. Especially if they have as many out-of-pocket costs as a health club, which has to pay for employees and equipment.

A winning idea is to rely on a low-cost form of indirect marketing: personalized gadgets, a strategy that allows you to improve brand identity , retain old customers and acquire new ones with a decidedly limited investment.

For those who work in personal services, such as professionals in a wellness center, customer loyalty is very important. They are the first brand ambassadors: with their satisfaction word of mouth is set in motion.

For this reason, giving gadgets to those who choose your facility for different types of treatment can have a fundamental value. An original idea in line with the sector, beyond the classic pens, is to give personalized neck warmers , to be used both in the facility and at home, thus promoting the brand in a natural way.

Gadgets to give as gifts in a beauty centre

In fact, neck warmers can be the perfect promotional item to give to a customer when they perhaps reach a certain number of sessions, or on the occasion of their birthday . He will be amazed when you remember the occasion by making him find a gift.

It is a versatile accessory, which can also be used as a hair band when applying make-up or for the gym : what woman doesn't love having a multifunctional accessory?

If you have the chance, give your customers a small set. You can place the neck warmer in a beauty case by adding a pocket mirror or foldable brush and comb . Small, pocket-sized, useful objects: all women will carry them with them for a long time. Together with your logo.

Events and demonstrations

The gadgets do not necessarily have to be distributed only in the beauty centre, in fact they are also very useful during sector events such as trade fairs. This is the moment to make yourself known to new future customers: leave a gadget instead of just the brochure and you will surely hit the mark .

At trade fairs you can opt to distribute personalized bags with different objects, such as hand warmers, umbrellas, sunglasses. It also depends on the budget available to you and the type of target who will come to visit your stand; It is based on their needs that you must choose the items to give as gifts. Therefore, make an accurate plan in this sense, evaluating what is best to distribute and in what quantities: in this way you will optimize the investment and have good results in the medium – long term.

A tool to build customer loyalty

Each gadget model can and must be customized, bearing the logo or name of the structure. This must never be too intrusive: you will see that users will remember you anyway.

The same goes for the colors , which can refer to the logo and brand, making it easier for the customer to associate the gift with our wellness center. But you can also choose to produce the same gadget in different colours, so that the customer recognizes it as an even more unique gift, different from what other people in the center may have received.

Paying homage to a customer shows how much the company cares about them by establishing an emotional bond with them. And when promotional objects are personalized with the company logo, they also allow us to advertise our business for free .

But it is important that they are quality objects that last over time. Even if received for free, it is normal for customers to want to have something beautiful. For this reason, turn to Gadget365, which has been providing customizable promotional objects for over a decade and has already satisfied over fifteen thousand customers. On the Gadget365 website there is a wide choice of objects to promote your wellness center and beyond: identifying useful gadgets, which can be used in everyday life by those who receive them, is always the advisable choice.