Jennifer Lopez is the new Intimissimi global ambassador

Intimissimi chooses Jennifer Lopez as its new global ambassador, narrating the beauty, freedom and enthusiasm of women.

We, born in the 90s and raised from 2000 onwards with pieces by Jennifer Lopez, can only feel an incredible esteem and admiration for this wonder woman: always in play, between music and cinema, curious and passionate entrepreneur who transforms in business, a little bit of everything you are passionate about is definitely a healthy and constant inspiration.

It is therefore no wonder that Intimissimi, after Dolce and Gabbana , has chosen her as the new global ambassador of the brand and in her is able to express feminine sensuality and determination: who more than her, with her incredible physique at 50, can be an ambassador of the 'love yourself and take care of your body and your dreams.

Jennifer Lopez x Intimissimi: the spring/summer 2023 collection campaign

Bright, explosive colors in this spring/summer 2023 await us not only in the wardrobe but also in the underwear drawers: the launch campaign that presents J.Lo as the brand's new global ambassador is in fact an ode to fuchsia and embroidery in white lace , which the artist interprets with irony and lightness, a decidedly more everyday and lively cut compared to the glam of the underwear we saw her wearing for Dolce and Gabbana. Yes, the fuchsia bra must be said, it's already on trend.

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In the shots published on social media, J.Lo talks about the values ​​of emancipation of today's women, embodied by the brand's collections: “ While looking for the partner who embodied the spirit of our reference clientele, we immediately thought of Jennifer Lopez. We want all women to live a fulfilling life and feel fulfilled, day after day ,” said Matteo Veronesi, CEO of Intimissimi.

And for her part, the singer and actress immediately accepted the proposal with enthusiasm, deeply loving Italy: “I love Italy – the people, the fashion, the culture, the food and its illustrious history. When I discovered Intimissimi, I was immediately attracted by its precious silks, romantic laces, impeccable cuts that enhance the shapes and refined design ".

The new Intimissimi spring/summer 2023 collection: how much does it cost

If the bright and sensual fuchsia worn and performed by Jennifer Lopez has caught your attention, you'll be curious to know that it's already on sale. The bra is available in the brand's stores and online: in Valentino pink it is a balconette bra, with an enveloping underwire and characterized by a refined white lace detailing on several points of the bra. The cost is 40 euros .

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And if you want to complete your look, you can match the fuchsia silk robe as well as the slip of the same pattern. If you love to wear visible lingerie, according to the season's trend, you can make this accessory versatile and combine it with jeans and a top for a sexy and elegant look. The kimono is made of silk and costs 70 euros . Ready to feel a little J.Lo?

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