Mugler x H&M: the launch of the campaign and the coolest capsule collection of 2023 which will be released in May

Announced last month, H&M creates a presentation video with Mugler that formalizes the capsule collection. And the anticipation of discovering the collection grows

The hype for the capsule collection launched by Mugler x H&M is skyrocketing in the world of fast fashion as much as the Louise Vuitton collection created by Pharrell Williams as creative director, a fashion parameter to explain the enthusiasm and curiosity that affects all fashion addicted of the world. If a month ago the coolest and most awaited collab of the year was made official, for a few days now the videos that launch the campaign on social networks have been promising, making use of a cast of well-known models including Maria Carla Boscono and Jerry Hall , that the Mugler dress code will truly be within everyone's reach.

Mugler x H&M: the futuristic-style videos that tell the story of the capsule collection

Video, digital and futuristic dress code are the three vectors of the Mugler dresscode that the maison puts at the service of the collection designed for H&M: transparencies, cut outs, dresses, jumpsuits, crop clothing, the collection, even if not yet presented with campaign images reveal looks and must haves, will reserve for a wider audience the same sexy, audacious and inclusive looks that Mugler has launched in high fashion, creating a vocabulary that has already inspired many other brands in the world.

View this post on Instagram

A post shared by H&M (@hm)

Mugler H&M is therefore probably the capsule collection that this year will make the dreams of Gen Z come true, but also of those who have always nurtured love and devotion to Thierry Mugler's maison born in the 70s and today guided by the creativity and vision of Casey Cadwallader , which with this operation has shown its desire to create a promising synergy between the world of fast fashion and high fashion. Like the fashion films made to describe the collections, the launch campaign on the social networks of the two brands presents a futuristic world where Mugler's anatomical cut-outs move from the catwalks to the street to finally feel better .

The pieces that will make up the collection and when it will be available for purchase

The Mugler H&M collection will be officially released and on sale from May 11, 2023. It is not yet clear if there will be pieces available exclusively online or in-store or if there will be online previews, since the Swedish giant has often embraced this policy.

View this post on Instagram

A post shared by H&M (@hm)

From the presentation video it is certain that the collection includes the trends of the moment: fluorescent colours , dear to Mugler, black which will be combined with an elegant petrol green. Semi-transparent jumpsuits with a high level of sensuality but designed to be worn in evening looks together with the genderless blazer and bustier , the protagonist of the pieces in the collection. The videos of the campaign tickle the imagination and the curiosity grows to find out what will be the highlights to have absolutely in our spring/summer 2023 wardrobe.

Riproduzione riservata © - WT