Unveiling the future of beauty: Cosmoprof 2025 sets the stage for pro-ageing and vibrant trends

The evolution of beauty trends at Cosmoprof Worldwide: Exploring the shift towards sustainability and innovation in the global cosmetics industry.

The 56th edition of Cosmoprof Worldwide concluded in Bologna from March 9 to 13, 2025, marking a significant event in the world of cosmetics. With participation from over three thousand companies across 65 countries, this international fair has become a pivotal platform for industry professionals. The event highlighted upcoming beauty trends, ranging from body care and skincare to makeup and fragrances, showcasing innovations that will shape the market in the coming months. Notably, the shift from anti-ageing to pro-ageing, the growing emphasis on sun protection, vibrant makeup trends, and sustainable practices were key themes that emerged from the event.

Pro-ageing treatments and innovations in body care

A major shift in the cosmetic industry is the transition from the traditional anti-ageing concept to a pro-ageing approach. This new perspective emphasizes well-being and body positivity, promoting a healthy lifestyle. To enhance skin longevity, companies are incorporating hi-tech ingredients and organic superfood extracts that can slow down cellular ageing by up to 80%. Additionally, cellulite treatments are integrating artificial intelligence to target localized fat effectively. One of the standout innovations at Cosmoprof was a multitasking mud gel, applicable on both body and face without rinsing. This product combines the reshaping properties of mud with the convenience of a nourishing and toning cream, offering purifying and draining benefits.

Facial skincare and the importance of sun protection

In recent years, awareness of sun exposure damage, particularly in urban environments, has increased. Consequently, the market for sun protection creams and sticks has expanded, now essential as a base before skincare and makeup routines. The new formulations are characterized by their light texture, high performance, and quick absorption, addressing a growing interest in eco-conscious products. Companies are investing in solutions that provide effective protection, helping to maintain healthy and radiant skin. The increasing consumer awareness of UV radiation effects has driven brands to develop innovative products that not only protect but also enhance the skin’s appearance.

Makeup and nail trends: An explosion of colors

Cosmoprof remains a crucial stage for launching new brands and products in the makeup sector, with Italy continuing to lead in cosmetic production. Among the innovations presented, a foundation capable of adapting to any skin tone through microencapsulated pigments garnered attention. This solid, waterless product is available in a universal shade. In terms of color, the coming months will see a wide range of vibrant tones. Eye palettes will focus on pastel colors like pink, blue, salmon, coral, fuchsia, and yellow. Manicures are set to be bold, featuring long, colorful nails decorated with glitter for an impactful and strong personality look.

Fragrances inspired by the gourmand world

The Bologna event marked a comeback for classic alcoholic perfumery, experiencing a strong revival post-pandemic. In the fragrance sector, there is a growing trend towards scents inspired by neuroscience and aromatherapy. Sweetness is the main theme, with fragrances evoking gourmet ingredients. Fruity and citrus notes, along with scents of coconut, vanilla, milk, and honey, are becoming increasingly popular.

Towards more sustainable and innovative cosmetics

Sustainability is a central theme across all sectors of cosmetics. Companies are embracing more responsible practices, with an increase in formulations free from animal-derived ingredients. The Veganok certification is becoming common on labels, accompanied by storytelling that engages consumers through packaging and informational materials. The future of cosmetics is steering towards a model that not only meets beauty needs but also respects the environment, creating a deep connection between the product and the consumer.

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