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A bag to personalize with your name? Tod’s reinvents the Di-Bag


Shopper bag

Tod’s could launch the trendiest bag for next autumn-winter: this is how it reinvented the Di-Bag.

What if your name rains on the bag that you never leave and that accompanies you from morning to evening? Tod’s makes all this possible, proposing for the next winter season a bag that already smells of must have: a bag to be personalized with your name printed on it , so as to overcome even the embarrassment of those who forget the name of the other at the first presentation. This is how this trendy custom made idea was born.

Tod’s: the Di Bag for autumn / winter 2022-2023 will be customized

Tod’s could not have chosen more trusted ambassadors to present a novelty accessory that has not been seen on the catwalk, but which he presented as a surprise on social media . The brand is fresh from the show at Milan Fashion Week 2022, where it presented the autumn-winter 2022-2023 collection .

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Aduta Kech, Gigi and Bella Hadid – who on the occasion of our fashion week made a steady couple on all the catwalks – appeared beautiful and happy on Tod’s Instagram profile holding a maxi bag with the iconic logo in their hands. their name in big letters.

Tod’s certainly starts from a sacred truth: that for us women the capacity of a bag is never enough, and here it rediscovers and reinvents an iconic bag, the Di Bag , a bag loved by Lady D. A tribute to us women and to a timeless icon, as well as to our lifestyle where the bag is one of the must-haves protagonist of our wardrobe every season.

The Di Bag could be the trendiest it-bag for next winter: how much it could cost

Revisited in a maxi key, broken down and transformed into a multifunctional essential , the Di Bag is proposed in different shades such as yellow, black and tobacco – according to those appeared on social media – and the great peculiarity can be personalized with your name, printed on big letters on the skin. A decidedly more pop and contemporary re-styling , and also strategic to attract a very young target.

How much could this brand new Di Bag cost? On the Tod’s website, the maxi shopper, which can be worn as a weekend bag or even integrated as luggage, is not yet available. Considering that the average price of the brand’s large-sized bags is generally between 1300 and 2000 euros, we could consider a double price given the size of the bag, plus the customization.


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