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About you launches its first collection: special guest Bella Hadid, designer and testimonial

Bella Hadid

If you have always dreamed of a wardrobe like Bella Hadid's, with About you the dream comes true

Everyone wants them, everyone looks for them. Only the models of the moment who with their vision and their style shake up the wardrobe of big names: after Kaia Gerber's collaboration with Zara, Bella Hadid's is very fresh with the bespoke fashion sales channel About You . However, this is not a simple signature of the collection or a stike posed as an ambassador, Bella Hadid enthusiastically proposed the concept of a collection that draws directly from the style of the garments that we saw her wearing off the catwalk. Perfectly in line with the spirit of About You, which, based on the user's preferences, proposes garments that reflect their style or help build it.

Bella Hadid x About you: a collection with 90's vibes

Have you ever wondered how the 90s and 2000s style returned to the fore, thus generating the now iconic Y2K trend? Thanks to models like Bella Hadid, who proposed their own urban style drawing on cut-out garments with a hi-tech and sporty flavor to reinvent and bring this style back to life, made of minimal garments and leather to be discovered. In Bella's collection , there is exactly all this, starting with the t-shirt that says “Hello Bella”.

A collection made even before garments, of soul and heart , as the model said: “It was a pleasure to work closely with the About You team to bring my ideas to life. They gave me the creative space to design the collection the way I wanted and I had a lot of fun styling the shooting of these gorgeous pieces, including some of my pieces as well. It was a real joy to have the opportunity to be involved so much throughout the whole process. I put my heart and soul into this collection and I can't wait for others to love it as much as I love it ” , said Bella, designer and testimonial of the collection, of which she also proposed the style for the fashion campaign.

Trench coats, shirts, optical sweaters: the must-haves for f / w 2022-2023

What are the must-haves for autumn / winter 2022-2023 according to Bella Hadid? First of all, don't be afraid to uncover yourself, especially in the pelvis, and make up for it with long camel trench coats or suede outerwear, looks and visions that remind us of the style we admired and loved in the 90s music videos. Doesn't the total look combo mini vest and pinstripe pants with white shirt take us back to the 2000s when we saw them wearing Britney Spears?

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And also bags, miniskirts and accessories to mix and match with optical tulle sweaters or colorful striped pullovers in sizes ranging from XS to XXL. The fabrics chosen are jersey, the inevitable 100% upcycled denim and imitation leather, a sporty chic style, practical but sufficiently sophisticated to never go unnoticed.

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