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Gucci towards the metaverse and beyond: Vault is born, an online concept store in continuous evolution


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An online space in constant evolution: Vault is Gucci’s digital den, among restored vintage objects and brands dear to the brand.

Do you remember the immersive experience of Gucci Circolo we talked about some time ago? Whether it was a deliberate anticipation of how the Gucci Metaverse would evolve, it was certainly a taste of the vintage universe that the house has just launched. It’s called Gucci Vault, and it’s an online concept store born from the vision of Alessandro Michele .

And in fact from the name to the concept, the key is the romanticism, the taste for vintage and the nostalgic with which the creative director of Gucci has characterized his latest collections and more generally the entire dress code of the maison.

What is Gucci Vault, a constantly evolving vintage digital space

Gucci Vault represents for the creative director Alessandro Michele a point of arrival but also the beginning of a mutual encounter between the physical and virtual world of Gucci: the name of the online concept store in fact denotes a search for precious wonders that transcend time. and space, to embrace a circular vision, in continuous evolution.

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“I spend my life looking for. Vault was born to try to expand a laboratory, to create something from the passion for vintage that characterizes my path: for me it is a gift and I am happy that the company is enthusiastic about it ” , explained Alessandro Michele. In fact, in addition to expanding the Gucci creative universe, Vault makes vintage mainstream at prices that are not so prohibitive, but certainly luxury and for connoisseurs.

In fact, the online store presents itself as an exclusive cave that collects not only Gucci clothing and accessories but also of other brands, which present exclusive collections and capsule collections all dear to the creative director of Gucci.

How it is structured and how it is purchased in the Vault online concept store

Vault is of course already accessible online and is also present on Instagram with a dedicated page. Within the site there are several sections, including the Metaverse which for now is in dialogue with the sculpture, in collaboration with Superplastic which has revisited its ceramic sculptures on the themes of the Gucci Aria fashion show and with Discord , involving various artists in the reinterpretation of pieces of the brand.

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It cannot be excluded that the musical universe may also be involved: recently Gucci has in fact created a virtual event that traces the stylist evolution of Achille Lauro, its long-time ambassador who could also be involved in the Vault project.

The vintage pieces, whether they are Gucci clothing and accessories or other brands of the Vault universe, can be purchased online: it is important, however, that you access by selecting your country in order to also view the prices.


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