Viva Magenta in fashion and beauty: how to combine the color of the year 2023?

Viva Magenta is the color that Pantone has chosen for 2023. An energetic shade that adapts to any style: let's see how to use it.

Pantone has decided: Viva Magenta is the color of the year 2023. A hybrid shade, a mix of warm and cold, which goes perfectly with any style. Whether in terms of fashion or beauty, coloring is able to enhance any style. Let's see how to combine it, both in outfits and in makeup.

Viva Magenta is the color of the year 2023: how to combine it?

Pantone has announced that Viva Magenta is the 2023 color of the year . A particularly lively shade, which oozes vigor and strength from all pores. It is a color that belongs to the red family, chosen by the Institute because " it is courageous and fearless, a pulsating color whose exuberance promotes a joyful and optimistic celebration ". Already seen in the latest high fashion shows – from Luisa Spagnoli to Gucci via Missoni and Chanel – magenta offers different color combinations , from warmer to colder tones. The simplest combination, indicated above all for those who don't know about looks , is black. Alternatively, it can be combined with many other colours: red, ochre , grey, purple, pink, white and the cooler shades of brown.

Not only fashion, Pantone's Viva Magenta is also popular in the world of beauty. Being a hybrid shade, halfway between warm and cold, it is perfect for every type of complexion and adapts to all styles. The ideal is to use it for monochromatic makeup, creating shades on the eyes, lips and cheeks. Gucci, for example, offers ultra-bright magenta lipsticks, which are delightful when combined with eye makeup with a simple line of eyeliner and a touch of neutral eyeshadow.

Viva Magenta: how to use it in beauty looks

If you prefer to focus everything on the eyes, use a magenta eyeshadow . This coloring adapts to every shade of the iris, so don't be afraid to dare. The extra tip? For a particular makeup blend upwards. A trick like this asks you to leave your mouth natural, at most it is recommended to use a lip gloss or a neutral lipstick.

Those who want to exaggerate can use magenta for a manicure that does not go unnoticed or for a new hair color . Just one clarification: while nails, whether they are done at home or by a beautician, do not require great maintenance, if you opt for the hair look , know that you will have to go to the hairdresser much, much more often.