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Who is Demna Gvasalia, the Georgian designer at the head of Balenciaga

Backstage dresses for fashion show

One of the most talented designer in the fashion industry, Demna Gvasalia has rewritten the rules of the fashion system, creating transgressive collections that have marked Balenciaga's success.

Born in Georgia but raised in Düsseldorf, Demna Gvasalia has known the world of Western fashion from an early age showing, immediately, a great interest in the environment. After completing his economics studies, the fashion designer preferred to follow his dreams and, after a series of infinite sacrifices, reached the apex: first with the fashion house Martin Margiel, then with Louis Vuitton and Balenciaga.

The biography of Demna Gvasalia

Born in Sukhumi – a town in Georgia – on March 25, 1981 under the sign of Aries, Demna Gvasalia has known the horrors of war from an early age.

Due to the civil war that broke out in the country he was forced to flee with his mother, brothers and grandmother. After crossing the Caucasus mountains, he first settled in Tbilisi, then moved to Ukraine and Russia to stop permanently in Düsseldorf.

To satisfy the family's requests, he enrolled in International Economics at the Tbilisi State University and, once he arrived in Germany, he started working in the financial sector .

The interest in fashion, however, was too strong and, after leaving his job, Demna Gvasalia flew to Belgium, graduated from the Royal Academy of Fine Arts in Antwerp and obtained the first important positions in the world of fashion. .

Demna Gvasalia's career

Shortly after graduating, the young designer became Martin Margiela's assistant at the homonymous maison and, in 2012, he joined the Parisian luxury fashion house: Louis Vuitton.

2014 was the year of change: Demna Gvasalia founded her own brand Vetements together with her brother Gouran, stylist Lotta Vulkova and a group of friends. The label quickly became synonymous with non-conformism and attracted the attention of the media and newspapers, which began to praise the Georgian designer for his insights.

In 2015, the fashion designer was chosen as the creative director of Balenciaga and brought a breath of modernity to the historic fashion house by launching the reinterpretation of the Ikea shopper – made of genuine leather and sold at a cost of 1,800 euros – and sneakers Triple S inspired by those of the nineties.

Demna Gvasalia's private life

Demna Gvasalia met her husband, musician Loïk Gomez , aka BFRND, in 2016, behind the scenes of a fashion show in London.

“I met Demna in March 2016 in London, it was love at first sight and we got married a year later in Switzerland,” the designer's partner told Numéro magazine.

Their relationship, in addition to being sentimental, has also turned into a working one: Demna and Loïk work together for Balenciaga.

Who is Demna Gvasalia's husband, Loïk Gomez

Born in 1992, Loïk Gomez has French origins and, from an early age, inspired by his father, he started chewing music. Despite never having attended a specific school, Demna Gvasalia's husband has established himself as one of the most respected musicians .

The meeting with her husband, the Georgian fashion designer, led him to collaborate continuously with Balenciaga for the creation of the soundtracks of the fashion shows .

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Where Demna Gvasalia lives

While keeping a lot of his private life so much to keep the earnings from his job as creative director of Balenciaga very secret, Demna Gvasalia told something more about his intimate sphere by revealing where he lives .

After their wedding with Loïk Gomez, the couple moved to a quiet area near Zurich. Together with them the two dogs.

4 curiosities about Demna Gvasalia

– In the years when he attended the Royal Academy of Fine Arts in Antwerp, he often gave up dinner to buy fabrics

– She presented a gay club parade and used escorts as models

– In 2016 he was named "Artist of the Year" by the Business of Fashion magazine

– In 2017 she triumphed at the CFDA Fashion Awards

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