Today it is possible to buy sneakers of many different brands, but the most popular are certainly all those with the Nike, Adidas, Converce and New Balance brands.
With distinctive characters, there is certainly the Vans brand, which was born for the world of skaters but which today sells many different models of sneakers. From the world of athletic sports and runners, how can we fail to mention the historic Japanese brand Asics. We can tell the story of some of their most popular models.
Nike: air jordans and air max
In the world of sneakers, the most famous nike sneaker is undoubtedly that of Nike, the Air Jordan. Today there are 35 different Air Jordan models available, not counting the countless colorways, collaborations, limited editions and retro Jordans. The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball shoes and other sports apparel. It is the silhouette of former Chicago Bulls player and current Charlotte Hornets owner Michael Jordan.
As the name indicates, all Air Max shoes feature one or more translucent sacs of pressurized gas inserted into the midsole and visible from the outside of the shoe. Called “Air units” or “airbags,” their stated purpose is to provide superior cushioning to that of traditional foam while reducing weight.
This introduced NBA fans to the Nike brand for the first time. The Beaverton, Oregon-based brand named the design “Blazer” in honor of the local NBA team, the Portland Trail Blazers. The Nike Cortez was first designed by Nike co-founder Bill Bowerman with the goal of producing a comfortable and durable running shoe for distance training and road running. The Nike Cortez was released at the height of the 1972 Summer Olympics and quickly gained public interest.
The Nike Air Force 1 debuted in 1982 and shortly thereafter was commissioned by six of the best NBA players of the time, known as the "Original Six". Designer Bruce Kilgore's first attempt at creating a basketball shoe, the Air Force 1 also made history for being the first basketball silhouette to bring the soft and springy cushioning of Nike Air to the courts.
Originally named "Adidas Robert Haillet", as the brand sponsored the important French player Robert Haillet, in 1978 the sneakers were renamed in honor of Stan Smith, an American tennis player active in the late 1960s and early 1970s. Eighty. The adidas Superstar was introduced to the public in 1970, debuting as a low-top basketball shoe with an all-leather upper and the famous rubber shell toe. It has earned the love of athletes for the highest level of grip, light flexibility and increased protection on the pitch. Among the many other iconic models of Adidas we must certainly mention the classic Gazelle, the NMD and the Ultra Boost.
Converse began manufacturing an early basketball shoe in 1917 and redesigned it in 1922 when Chuck Taylor asked the company to create a better shoe with more support and flexibility. After Converse added Taylor's signature to the ankle, the shoes became known as the Chuck Taylor All Stars.
The shoe that started it all: New Balance released the 990 in 1982 and the sneaker immediately became famous for both its design and its high price. Among the historic and beautiful models launched by New Balance, we must remember the 574s, 22s and 1080s.
Vans were born as shoes intended for the world of skaters, but thanks to their old retro style, they are able to compete with other sneaker brands as well, confirming themselves as one of the most fashionable brands of the moment.
ASICS is perhaps known worldwide for the technology it uses in the highly cushioned shoes of the GEL brand , launched in 1986. The technology and range of shoes continues to progress. Among his most famous models certainly include the Gel-Kayane, Gel-Cumulus, Gel-Nimbus and Gel-Contend. They are very beautiful and popular shoes especially in the world of running and athletics related sports.
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