Circular fashion: what it is and why it is important on the environmental impact

Sustainable production, regeneration, production and conscious purchase: all the benefits of circular fashion.

The green trend that is affecting the world of fashion and that of beauty is now fortunately a topic on the agenda: in fact, there are several houses and fast fashion brands that review the terms and fabrics of their productions, also responding to requests for an informed purchase by their own buyers. A direction that is much more than a trend, but a new mentality that takes the name of circular fashion.

What is the meaning of circular fashion and what this expression indicates

Circular fashion, as the same term suggests, leads to a completely different conception of the life cycle of a garment in order to considerably reduce the pollution generated by the production cycle of clothes, to the point of eliminating it completely. A dress is therefore no longer born to be used and thrown away, but to be recycled thanks to the use of materials in the manufacturing that make it possible to reuse it.

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To make this virtuous cycle possible, those who produce pay particular attention to the materials and resources they use, mostly biological and technical , which can be respectively reintroduced into the biosphere and reused and re-valued. Even if these needs are placed in antithesis to the principle of fast fashion , it must be said that currently giants such as Zara, H&M and even Mango , have long embraced an environmental policy that in the coming years provides for the launch of completely zero collections. environmental impact. In fact, the focus is on the choice of biodegradable, recyclable or regenerative materials.

We ourselves can learn to look at our wardrobe with different eyes: think of the countless examples that Kate Middleton has often given us, which rather than throwing away a garment teaches us to revalue and reinvent.

Economic impact: green choices also help the market

Attention to the environment has also shown its positive results in economic terms: according to some sector studies, the potential business of this market is 67% greater than that of traditional fashion. An important encouragement considering that the fashion industry impacts the environment by recording 10% of global carbon emissions, even surpassing the transport sector.

Added to this are the 1,500 billion liters of water in twelve months, more than 92 million textile waste, 20% water pollution generated by processing and dyes and 35% of microplastics that invade the oceans. In total, more than 500 billion are spent on items that are rarely worn, which are neither donated nor recycled in any way. Over the next five years, however, it seems that this wave of change is destined to bring clear results, with a green market that will grow by 15-20% . Therefore, they are and will be more and more people who prefer to buy brands that are actively part of the circular fashion cycle.