Physical and digital stores are racing towards a fashion interconnection, between bespoke trends and new purchasing methods
If for some brands also owning apps is still an ambition or a plus these days, in the near future it can be said that it will be almost indispensable. The prospect, however, is not absolutely catastrophic, but rather ultra-digital with the birth of new trends in fashion that will increasingly integrate physical and digital interaction . In fact, the objective will be to seek and create new market opportunities starting from the careful knowledge of consumers.
In fact, in addition to the strong digitization, it is the involvement of users that is at the center of the production and sales processes of brands, which in terms of retail sales increasingly need to question themselves. In fact, the physical store must not look at a sunset but rather reinvent itself and develop a digital soul.
The new digital fashion trends: e-commerce is growing, even in Italy
E -commerce , which for some brands has become the main if not the only channel for sales and communication with the customer, continues a significant growth also in Italy: according to Statista, statistical marketing portal, in 2022 the market in Italy of digital retail has reached a value of 45 billion euros and is expected to grow by 15% until 2025.
View this post on Instagram
A fact that immediately requires a reflection on the world of retail sales, whose goal is now very clear: to understand how to retain consumers by working on building an emotional and personal relationship by developing new technological innovations and thus integrating them into an immersive experience between reality. and digital. The birth of a respective metaverse for many brands, Gucci in the lead in high fashion, has also recently been experimented with in fast fashion by Zara . This is why it is expected that 95% of Italian merchants will focus on investments for digital transformation, betting on further business growth.
Identikit of the new consumer: involving the customer but above all getting to know him
Building a relationship and constant comparison with the new consumer is essential: just see how the development of greater awareness in purchasing has led brands to review their sustainability principles and work on collections made with green and environmentally friendly materials. . That's why if statistical data shows that only 14% of retailers know their customers well, brands need to get closer to their customers and get to know them.
That is why according to Gartner, a company that deals with research and analysis in the field of information technology, it is expected that by 2023, 40% of individual behaviors will be tracked through Internet of Behavior systems. A technology that will connect retailers and customers, so as to provide them with information on objects before purchase, while in the post-sales phase the retailer will be able to study how the user interacts with the object, through the use of SmartTag, which will to follow the process from the store or headquarters for greater information integrity.
Riproduzione riservata © - WT
Map of pimples: each area of the face corresponds to an organ
What is the pimple map for? Let's find out together and see which organs the areas of the face are...
How to toast pumpkin seeds: the video recipe to prepare a healthy and crunchy snack
Roasted pumpkin seeds: quick and easy recipe to prepare a tasty snack at home to nibble on at any time...
The most popular s/s 2023 collections by Valentino and Dior, followed by Balmain and Givenchy: the most beautiful inspo looks
The spring/summer 2023 fashion shows sum up: the ranking of the most popular according to Spotlight Dreamy, captivating, sensual, the...
What is ADHD, Attention Deficit Hyperactivity Disorder
ADHD: what it is, causes, symptoms and everything you need to know about attention deficit hyperactivity disorder. Attention Deficit Hyperactivity...
Gnocchi alla bava, the super stringy recipe
Gnocchi alla bava are a very quick first course to prepare, but above all they are incredibly tasty: you will...
Fashion6 days ago
Black Friday fashion: between advances, fast shopping and discounted luxury purchases
Food1 week ago
Topinambur: the properties and contraindications of the Jerusalem artichoke
Fashion7 days ago
The super mini skirt in the shape of a belt: the model designed by Diesel could become a trend thanks to Dua Lipa
Recipes6 days ago
How to make risotto pasta in a pan: have you ever tasted it?